small business advertising

Advertising a small business used to be as simple as putting up a few flyers and running an ad on the local radio or television station. These days, things have changed quite a bit. If you want to keep up with the Joneses and continue to be as successful as ever before, you should employ some of the latest advertising techniques.

Advertising Via Social Media

There are two ways to go about this, so pay close attention. There are so many sites available and joining all of them will be a complete time waster. The first thing you need to do is open an account on all of the social media sites that your demographic is likely to use. Once you have started an account, use it to post relevant information about your business and connect with those who are likely to buy your products and services. Another way that social media is effective when it comes to advertising is fairly simple. Sites like Facebook have very reasonable rates when it comes to ad space. They also have options that will allow you to finely tune the audience that receives the message you are attempting to convey.

Advertising Via Social Media

It’s worth to keep in mind that synchronizing online and offline promotion can have a fantastic effect. Many companies leverage their offline promotion created with mediums like poster frames and other POS products to reach maximum effect. Just think of the new Old Spice campaign and you will understand what I mean.

Video Content

In case you have been hiding under a rock for the past few years, people these days love video content. Creating short advertising videos that have the potential to go viral is the key to boosting your fanbase. Creating a video is not as simple as turning on a camera and reading from a script. You need to make it short, engaging and likely to be shared from person to person.

There are several ways to share videos, including posting them on a streaming site like YouTube or adding them to your social accounts. Try different methods to determine which ones give you the most success.

Mobile Advertising

Since people these days are so attached to their mobile devices, it makes perfect sense to use this as an advertising tool. Launching a mobile marketing campaign is simple and highly effective. One thing you must remember when advertising this way is the fact that you should only send communications to those who have given you permission. Failing to follow this rule will be far more damaging than beneficial. Basically, you will gain attention for all of the wrong reasons.

Mobile Advertising


This is not just a way for people to share their personal thoughts and feelings with the world. It is now the perfect way to advertise your products and services to the public. Writing about expert topics and steering people in your business’ direction is the key to success. If you are not really good at writing, you can always hire someone to do this on your behalf.

Local bulletin boards and hanging out at community events is a good way to spark a little interest, but the methods mentioned here can help make you a household name. Use one of more of the ideas here if you want to be more successful than ever before.

2 thoughts on “Modern Methods Of Advertising A Small Business”

  1. Hey,

    Video blogging helps us to build connections with our viewers like no other blogging format. Marketers are buzzing about the importance of visual content – photos, infographics and videos are key to telling your brand’s story. When it comes to content marketing, the role of video is becoming increasingly clear.

    Authentic communication is an integral component of healthy living. It simply means bringing our feelings and perceptions into a conversation, and it’s the only way to develop true connection with the people around us. Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. Eventually, thanks for sharing your best ideology regarding this topic.

    With best wishes,

    Amar kumar
    Amar kumar recently posted…13 Ways to Easily Update Your Website Content for 2017My Profile

  2. Hello Joan

    Businesses, especially small ones, need proper marketing in order to meet success. In a normal business setting, you will be in a venue that will open opportunities for you. Businesses in commercial areas and malls definitely have better opportunities, but they also come with disadvantages such as high operational costs and licenses. Home businesses are gaining a lot of appeal on people because of the benefits it brings to the table, but with it, comes the great responsibility of marketing your business properly.

    The internet is truly powerful and its reach is definitely wide. If you want to extend your reach and promote your business to more people, a website is going to do wonders. People spend hours in front of their computers, and you can take advantage of this fact. The internet is free and accessible to everyone that can get connected, and having website will not only open doors, it will give a more professional impression.

    You can also send promotions, advertisements, offers and a list of your services and products to people within your vicinity through direct mail or electronic mail. Direct mail is much more professional and it will be more impressive to potential clients, but electronic messages are more efficient and definitely more cost-effective. Just be careful not to employ spamming techniques because it will only succeed at annoying people and pissing them off.

    If you want to reach more people and make them your clients, you can develop a referral program that will reward your old clients every time they successfully refer someone to your business. This is a good way to make use of the power of word of mouth. To be able to gain more customers by means of referrals you can make it worth people’s while to refer people to your establishment.

    If you are serious with your desire to see your business take off, you need to be prepared to do the hard work. It is not easy to maintain a small business but you can make it more bearable and definitely profitable by marketing your business well. There are countless ways to promote your business. Some efforts require a big budget; some will not cost anything at all. In the end, it will depend on your priorities; what’s important is that you make use of ways and means to promote your business.

    Best wishes!
    Alice Clover recently posted…Health and beauty benefits of mushroomsMy Profile

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