Advertising a small business used to be as simple as putting up a few flyers and running an ad on the local radio or television station. These days, things have changed quite a bit. If you want to keep up with the Joneses and continue to be as successful as ever before, you should employ some of the latest advertising techniques.
Advertising Via Social Media
There are two ways to go about this, so pay close attention. There are so many sites available and joining all of them will be a complete time waster. The first thing you need to do is open an account on all of the social media sites that your demographic is likely to use. Once you have started an account, use it to post relevant information about your business and connect with those who are likely to buy your products and services. Another way that social media is effective when it comes to advertising is fairly simple. Sites like Facebook have very reasonable rates when it comes to ad space. They also have options that will allow you to finely tune the audience that receives the message you are attempting to convey.
It’s worth to keep in mind that synchronizing online and offline promotion can have a fantastic effect. Many companies leverage their offline promotion created with mediums like poster frames and other POS products to reach maximum effect. Just think of the new Old Spice campaign and you will understand what I mean.
In case you have been hiding under a rock for the past few years, people these days love video content. Creating short advertising videos that have the potential to go viral is the key to boosting your fanbase. Creating a video is not as simple as turning on a camera and reading from a script. You need to make it short, engaging and likely to be shared from person to person.
There are several ways to share videos, including posting them on a streaming site like YouTube or adding them to your social accounts. Try different methods to determine which ones give you the most success.
Since people these days are so attached to their mobile devices, it makes perfect sense to use this as an advertising tool. Launching a mobile marketing campaign is simple and highly effective. One thing you must remember when advertising this way is the fact that you should only send communications to those who have given you permission. Failing to follow this rule will be far more damaging than beneficial. Basically, you will gain attention for all of the wrong reasons.
This is not just a way for people to share their personal thoughts and feelings with the world. It is now the perfect way to advertise your products and services to the public. Writing about expert topics and steering people in your business’ direction is the key to success. If you are not really good at writing, you can always hire someone to do this on your behalf.
Local bulletin boards and hanging out at community events is a good way to spark a little interest, but the methods mentioned here can help make you a household name. Use one of more of the ideas here if you want to be more successful than ever before.